11 Ways of undertaking strategic marketing

1. No strategic direction. You have no clear view where you want to be and how to get there. The market does not see you as “advantaged”.  
2. No identity : Your products and services are effective but they lack a focused identity that sets you apart than your competitors. Your individual products are relatively easy to copy and their advantage is short lived.
3. You are unable to follow one direction : You understand what should be your  strategic direction but in reality you follow multiple directions which fit together poorly. You can be attacked by a focused competitor.
4. You have too many priorities :You have a diverse array of products and services that you cannot get an internal agreement on priorities
5. Jack of many;  master of none. You are not superior to any competitor and struggle to choose when you want to decide what your priorities should be.
6. Distracted :  You have  an identity in mind but cannot resist  diversions which may take you away for the stated objective.
7. You do not have resources to build capabilities that can differentiate you in the eyes of the customers from your competitors.
8. You lack the knowledge, skills, or technology needed to build your capabilities to a market leading level, or to scale it throughout the company,
9. Your desired status is so far away from that your  customers, employees, and investors find your plans incredulous.
10. Coherent : You have a powerful value proposition and a system of a few differentiating capabilities that support your value proposition. You can grow successfully because of the strengths you consistently bring to bear.
11. Super-competitor You use your coherence to shape the future, to apply your capabilities to a broader range of challenges and loftier goals, serve the fundamental needs and wants of your customers and adjacent markets. You not only play the game well but can also change the rules.

Where are you? Where to invest your resources and attention in order to move closer to the coherent strategy?