Strategy alignment triangle

3  propositions are essential to the success of strategy

1. Customer Value proposition (why should buyers come to you?)
2. Profit proposition (Cost-Price-Value Model )
3. People proposition (why should people work for you and execute the strategy

This is true for ANY strategy - blue ocean or red ocean or whatever.

Under red ocean strategy, these 3 need to be aligned within the existing industry (existing customers, existing competitors, existing collaborators) conditions for either differentiation or cost leadership. 

Under the blue ocean strategy, these need to work for new customers / applications, new competitors and new collaborators. Again two options of differentiation or cost leadership are possible.